Introducing the Pro Series
Affordable Online Trainings Launched at the Nackey S. Loeb School of Communications
In an ever-evolving world where effective communication is a cornerstone of success, the Nackey Scripps Loeb School of Communications announces the launch of a new Pro Series—affordable online trainings designed to elevate communication skills, featuring expert instructors and accessible content.
Each course in the Pro Series runs for four weeks and is curated and taught by seasoned communicators who have extensive experience in their respective fields. Drawing from their real-world expertise in strategic communication, public relations, marketing, and more, instructors provide invaluable insights and practical skills to help students gain skills for professional development. Pro Series trainings require advance registration at loebschool.org/register. Course fees support the nonprofit School’s mission. All classes and events, including seven free Winter 2024 classes, can be found at the School’s website.
“At the Nackey Scripps Loeb School of Communications, we firmly believe that quality education should be within reach of everyone. To make this a reality, we have set prices for our new Pro Series at an affordable level, removing financial barriers that often stand in the way of professional development for adult learners. In alignment with our commitment to community engagement, we will continue to offer free, expert-led training sessions on First Amendment and communication-related topics, with the Pro Series complementing these offerings,” explained executive director Laura Simoes.
Two Pro Series courses are being offered online this winter:
Bad News: Responding to and Communicating through Difficult Issues
Four Tuesdays, January 23, 30, February 6, 13, 2024
12:00 PM - 1:30 PM (Online)
Pro Series fee: $59.00
Every business or organization inevitably faces challenges that may adversely affect their audience and public perception. The Pro Series' "Bad News" crisis communications course equips participants with effective crisis communication strategies, enabling them to craft clear, concise, and accurate messaging strategies. These skills help navigate through challenging situations, minimizing negative impact and occasionally transforming them into positive opportunities or interactions. Instructor Will Hinkle is crisis-tested, and excels at sharing positive news, too, as he does at Eversource, and as a former political communications expert.
Creating Digital Strategy for Nonprofits
Schedule: Four Mondays, January 22, 29, February 5, 12, 2024
Time: 12:00 PM - 1:30 PM (Online)
Pro Series fee: $59.00
Designed for nonprofit staff and volunteer leaders, this four-week course delves into the world of digital strategy. Participants will gain a comprehensive understanding of digital tools and techniques, enabling them to effectively communicate, engage stakeholders, raise funds, grow participation, and realize their nonprofit's objectives in the digital landscape. Instructor Lisa Carter builds award-winning communication strategies for nonprofits and businesses at her company, Drinkwater Marketing.
The Nackey S. Loeb School of Communications promotes and defends the First Amendment and fosters interest, integrity and excellence in journalism and other forms of communication by educating students of various ages and providing them with the tools and knowledge to improve their skill. To register for Pro Series programs and free classes, visit loebschool.org.